NAD Asks eFoodSafety to Change Cinnergen Claims
NEW YORK—The National Advertising Division (NAD) of the Council of Better Business Bureaus announced it recommended eFoodSafety.com discontinue or modify certain advertising claims for the company’s “Cinnergen” product.
As part of its routine monitoring program, NAD, the advertising industry’s self-regulatory body, requested substantiation for health-related establishment and performance claims addressing blood sugar control, glucose metabolism, insulin function and physician/clinical support.
At the outset of NAD’s review, eFoodSafety.com said it has substantially reformulated Cinnergen, resulting in a significant increase in certain ingredients. As such, the advertiser maintained that a clinical study on the product conducted prior to the reformulation could no longer be relied upon to support some of the claims at issue and agreed to permanently discontinue certain claims:
“Clinically proven to control blood sugar”
“Over half the patients in our clinical study were able to stop taking prescribed medication.”
“70% of people in our study had a decrease in A 1 c levels!!!”
eFoodSafety.com also agreed to modify claims that may lead consumers to believe Cinnergen is a replacement for a normal insulin regimen, specifically that Cinnergen “Helps Insulin work more effectively” and “Cinnergen is a Natural Part of the Diabetics Diet!!”
The remaining claims, the advertiser asserted, are supported by clinical trials on comparable doses of key ingredients in Cinnergen and scientific literature examining those ingredients which show that they have the claimed benefits individually and collectively when taken at the recommended daily serving size. However, NAD disagreed and recommended modifying or discontinuing those claims.
In its advertiser’s statement, eFoodSafety.com said it was “disappointed ... that NAD did not give greater weight to the clinical studies on ingredients in Cinnergen” but that “eFoodSafety.com appreciates the opportunity to participate in the self-regulatory process [and] will modify its advertising consistent with NAD’s decision.”
NAD's anouncement is to say the claims are valid for the product before the reformulation.
To prove they are not sleeping, they put up this anouncement in spite of the effects of the product are enhancecd after reformulation.
The scientific types would argue that you cannot presume that the effects of Cinnergen are improved or even the same just because you reformulated to improve effectiveness. You must do a confirmatory study. Who knows they may have thrown some balance of nutrients all out of whack so that now it does nothing.
I've bought a second bottle. Haven't finished the first yet. Seems to help with my indigestion, though I forgot to take it the other day, took it that night because I had indigestion and it went away right away. I took it again the next morning and now I am having more trouble with indigestion than before, though I started taking a higher dose of MSM at the same time and ate some sausage. The next time I ate some sausage I had another severe attack. I am going to drop the MSM and sausage for now to see if that is my problem because the Cinnergen also seems to be helping with my sugar cravings.
This might sound crazy but I see this as good news. Now we know that they have started a much larger advertising campaign and people are noticing their adds. Why else would the NAD even be looking at their adds. I know I have been getting emails every 3 or 4 days.
I have been taking Cinnergen for 2 weeks now and without changing my diet I have lost about 3 pounds. I am not a Diabetic and do not have a lot of weight to lose. But I think they have something here.
Oh well. Does it really matter? Testimonials might sell better than clinicals anyway... since we see it working. They've got a boatload of well written non-controversial ad material as evidenced by the many postings by outtrader.
Why the re-formulation is the bigger question?
Its very common for this to happen. Some other well known companies that are listed are:
1) Home Depot
3) Ragu 'fresh and simple'
6) Keloggs 'frosted mini wheats'
7) Oxi Clean
9) General Mills
Just to name a few...
I like it!