The american public looks at 1 thing the price of intial cost of air travel-they do not consider all the add on's - stupid - stupid - stupid - this is why allegiant is doing so good! Look at their load factor and then their profit. I am surprise they don't charge for their flights by the mile. 600 miles $60.00, 900 miles $90.00, etc - why not break it down like our utility companies do? Longer trips, more miles, more fuel used---think about it----any comments---?