This video will show you what $4000 of Sony reliability will buy you. If you want pair of blinking green and red lights, the Sony rear-projection Grand Wegas just might be for you. If you want an actual television, you might want to look elsewhere.
BTW, this is the exact same problem my set displayed.
Here's some links discussing this widespread problem that's going to cause other home electronic geeks to think twice before buying Sony ever again. Notice how people believe its a burnt out bulb because the bulb light is flashing. The bulbs are not burned out! A set that fails to turn on today may startup fine tomorrow: