1.Columbia pictures hottest studio in hollywood 2.Continued presence of bravia TV's 3.Blu ray discs will sell (particularily to PS3 owners) 4.PS3 just beginning its run( for pete's sake, its only one month old and everyone is quick to say its a failure!) I have one and i love it(ton of titles coming out in the next 60 days) 5.Stronger dollar against the yen gives more profits 6.Consolidation with new CEO will pay off in stronger earnings 7.The cost of bluray chips will be coming down with Sharp plant making them Happy new year!!! $60 is coming
"2.Continued presence of bravia TV's" Not sure what this means. Bravia margins are gradually improving. But Sharp and Matsushita are rapidly expanding production. They will gain share with pricing, which will restrain margins for the entire industry. http://japan.seekingalpha.com/article/17716
"3.Blu ray discs will sell (particularly to PS3 owners)" Of course this is true, they "will sell". The divided HD standards, still low penetration of HD, and high Blu Ray prices will all slow adoption, though.
"4.PS3 just beginning its run( for pete's sake, its only one month old and everyone is quick to say its a failure!) I have one and i love it(ton of titles coming out in the next 60 days)" I agree its still early. Production numbers, price, available games, and early sales have all been a disappointment. But the worst thing is the idle inventory. I dont think (would be interested in an example) of a console launch that was already meeting demand in less than two months. This could feed on itself, too - less demand for consoles means pushback or cancellation of PS3 titles, or prior PS3 exclusives being ported to the XBox360. This has already started.
"5.Stronger dollar against the yen gives more profits" True, as with all japanese companies. Its particularly true for SNE, because so much of their sales are in US$. Its less true than in the past, however, as much of their electronics production (cost) has moved from Japan to China. But a 4% move in $/Yen has already translated into a 20% move in SNE shares - may already be priced in.
"6.Consolidation with new CEO will pay off in stronger earnings" Not sure what this sentence is supposed to mean. But the "new CEO" reference is hard to justify - he's not new. Stringer has been SNE CEO since March 2005. That's the same month Hurd arrived at HPQ. Since then HPQ stock is up 110%, while SNE has been almost exactly in line with most broader indexes. And Stringer should have been able to move faster than Hurd, since Stringer had already been with SNE for 8 - Hurd was entirely new to the company. http://www.macobserver.com/article/2005/03/07.4.shtml SNE may have a "new" CEO soon, though. The board appears already sick of him. http://www.betanews.com/article/Is_Sony_CEO_Stringers_Job_in_Danger/1160412376
"7.The cost of bluray chips will be coming down with Sharp plant making them" You probably mean Blu-Ray LED's, not chips. Yes, Sharp is now making them, and that is a serious help to SNE in terms of production numbers. But paying Sharp to make what SNE had planned to make for itself hardly represents a cost savings. It was a serious concession for SNE to license production of their most critical component to Sharp, their biggest competitor in electronics. I wouldnt say MSFT outsourcing software testing to ORCL or AAPL to speed up Vista would be seen as a good thing.