I don't agree with that, flat screens have down a great deal. Right now, you can get a Toshiba 46" 1080p LCD for just over $800, that's expensive? I remember when something like this was thousands of dollars. The competition always benefits the consumer, but the TV makers take it bending over. It's a tough business now, like I said, Pioneer gave up. They made great plasmas. Remember, the cost of new automated TV plants are extremely expensive. Sharp built a new one in Japan, the cost was huge.