Apple TV could integrate a TV with iOS Apps, blu-ray player, antenna, gaming console, online video, and DVR. Buy only 1 integrated sleek device. Digital convergence is tough because it means instead of buying 5 devices, you only need 1 or 2.
Apple will skim premium prices but you'll be able to replace your monthly DVR fee of $10...that's $600 over 5 years. That basically pays for the device right there.
Gaming...can anyone doubt it will have gaming? For the casual gamer, the Apple TV will be more than sufficient.
iOS apps: game over. they can port all ipad apps directly to the Apple TV. on launch they'll have an insurmountable lead over samsung and sony in apps.
Sony is going to be in a world of hurt. Apple tv could decimate Sony's tv, bluray, and gaming divisions.