Apparently the "Buy" signal isn't working. The problem is, nobody is "wanting/demanding" Sony product. They have nothing unique. Their prices are high, quality low, plus they always require additional "proprietary" peripherals at and extra cost.
The rumored PS4 controller is a joke. TV, games and blu-rays don't take advantage of 1080P resolution now so there's no reason to buy an ultra HD tv and probably never will be as the upgrade is negligible on a realistic size TV.
I'll take the XBOX720 over the PS4 any day of the week. If I was going to drop cash on a TV, it would be Samsung, not Sony. Why would I even consider 'Ultra" when I refuse to buy a Blu-Ray player. The BR's are over priced and I can rent just about anything I want to watch on "video on demand". Ultraviolet is a joke.