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Sony Corporation Message Board

  • chrisroxder chrisroxder Jan 11, 2013 10:26 AM Flag

    Falling yen?

    Pumpers forget that Sony was barely profitable when usdjpy was at 120 ten years ago. It's at 89 right now

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    • Sony has adjusted their business significantly over the years to operate in an environment with a rising Yen. Estimates for this year are $0.90 profit and those estimates were before any of the move in the currency. For every 1 point move in the USD to JPY ratio, SNY generates roughly $25 Million in additional annual profits. The yen has already moved 14 points off the low, which should drive $400 Million in additional profits (about $0.40 EPS).

      I believe the currency can move to 120 which would be a huge benefit to Sony. I wrote about how I believe Sony is the buy of the year on Seeking Alpha if you are interested. I can't link it here but please check it out when you get a chance.

      - Jonathan

      • 1 Reply to jonathanverenger
      • A move to 120 could be a boost of some $1 Billion in additional profits ($1.00 EPS). Plus a lower currency will make their prices more competitive so they could see some boost in demand. Additionally, they should extract quite a bit in cost savings from their restructuring. If they are able to cut just 1% of their total cost structure that would yield about $0.80 EPS in additional profits. All told I can envision a scenario where they are able to generate in excess of $3 EPS. That's why I believe this is a home run investment.

        It's a funny thing when these huge multinational corporations go through restructurings and get currency tailwinds they tend to get huge benefits in EPS.

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