Possible DOUBLE Sony's income from Starz after signing until 2021 ####################################
"Analysts speculated that Starz is paying anywhere from $250 million to $400 million per year, an increase from the estimated $200 million it is paying Sony currently."
Over the next 8 years of the agreement Sony's income just from Starz will be anywhere from $2 BILLION to $3.2 Billion. This represents nearly 20% of Sony's current market cap. Otherwise share price should go up 20% to make up the difference. Even if we take out what Sony was already making shares need to go up at least 10% (I suppose if Sony had lost this contract the shares would easily give up bunches).