Good news -- Samsung S4 doesn't have any new WOW tech at all.
(CNN money today).
--But I don't expect to be wowed when the new device is finally in hand. That's because the new Galaxy doesn't have much we haven't seen before on a mobile device. It features a 5-inch, high-definition screen that can be used while wearing gloves. Thin and light, it packs 2GB RAM and will come with a 1.6GHz Exynos Octa-core chip or a 1.9GHz quad-core Qualcomm, depending on the region in which it is being sold. The phone can pull off a few neat software tricks—like translating spoken language.
--The Galaxy S 3 and other high-end phones like HTC's OneX+ or Sony's Xperia Z have already proven that they are as good as or even better than the iPhone. That isn't the issue. Samsung has clawed its way to the top of the high-end mobile market in the US, not by making a superior phone, but by spending buckets of money on advertising. The Korean giant spent a whopping $401 million in the US alone advertising it's cell phones in 2012, according to ad research and consulting firm Kantar Media. Apple spent $333 million. HTC, Sony (SNE) and Nokia (NKE) didn't spend much at all, reflecting their poor market share in the high-end mobile arena.