After 3 buy-sells of Sony's stock, beginning in the $200 range, I've wised up. The stock is a loser; the products are not. My 2008 Sony flat-screen is as bright and sharp as any recent Samsung or LG I've seen in the stores. Buy the product, not the stock. But if you still think there's money to made in Japan's electronics industry, take a look at the sleeping giant-- Toshiba--a large-cap company with many thousands of employees. My 3 smaller Toshiba TV sets--13" to 32"--were easily the best value in their size and feature range (including built-in DVD players). And Toshiba both makes its own drives and supplies drives and storage solutions to the industry. It also produces competitive laptops and has R&D that produced an HD DVD that unfortunately lost to Sony's Blu-Ray--this time. As a result, Toshiba is primed not to be rejected next time. The stock is cheap enough that you can cost-average a position and then proceed to follow it upward to the double-digit territory that Sony is struggling to hang on to.