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Sony Corporation Message Board

  • chickentraderr chickentraderr Jul 22, 2014 4:08 AM Flag

    Resurrecting walkman brand is a mistake

    Millennials do not care for the brand because it means nothing to them, and other gens don't make sense to cater to, since other gens will just try and imitate the young. Even so, those of my generation who remember the brand, view it as retro and old, not something we want to buy as new. Perhaps SNE is a little nostalgic for the past when it was an electronic powerhouse, when what is really needed is for it to redefine itself for a new generation and not cling to old brands and nostalgia.

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