I can't see this stock going anywhere but up. The main drivers will be dvd, new playstations, and especially high def TV. It is also making money finally out of TV and movies - it does well from products like Seinfeld reruns to Celine Dion CDs and movies like Men in Black. - Yes, I am a holder and it has done well over the last couple of years in spite of the Japanese market going no place. But the one thing management should do for ADR holders is to be more shareholder friendly - more info on earnings under USA GAAP, management outlook etc. (but you can get this info from the net etc.) In summary though it likes the future internat. hitech/communication/entertainment co.