NIKE DID invent the modern running shoe...the co- founder Bill Bowerman recently died...he was a track coach in Oregon....he was 88 years old...that's older than SNE!!!!in the 60's he was experimenting with running shoes. Nike was formed about 64'..with the now Chairman Phil Knight...once again you be wrong and mis informed...so now that makes 2 firms that are successful, due to what they INVENTED...not copy cats....
Nke invited the "modern" running shoe...sure they did. Where did you get this information from, Nke marketing materials perhaps? Of course history is written by the winners, and when it comes to running shoes Nke is clearly the winner. So in the end it really doesn't matter who invented the "modern" running shoe - which was the subtle point I was making. What matters is what people like you (and me) perceive and believe - and that is of course influenced by the marketing brilliance of companies like Nke, Msft, Ko, and of course our believed Sne.
PS I noticed you conveniently neglected to address the other companies I raised as Sne comparables. Just to ensure that you have enough to keep you busy over the new years holiday, consider the case of Dis. Dis did not discover the theme park or cartoons. It did however manage to refine and improve on these products and, as a result of specific refinements and improvements has managed to capture the attention and affection of billions world wide. I would also point out that Dis does not manufacture light bulbs (in fact it manufactures nothing tangible), yet it has managed to make its investors rich.
Other companies which I consider to be Sne comparables include Aol, Yhoo, and many other incredibly valuable companies that are not GE or PHG, that did not invent anything at all, and that do not manufacture light bulbs.