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Sony Corporation Message Board

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  • kajagugu kajagugu Dec 29, 1999 12:18 AM Flag


    Want another classic mistake from PHG? These
    amazing lightbulbs that never die, and are guaranteed to
    last two years (???) - they only cost a few cents
    So while GE makes a ton of money on returning
    customers and huge manufacturing margins, PHG once again
    made things better for us the consumers, but screwed
    their bottom line.
    I bought a 10 pack of PHG light
    bulbs a year ago, and have used only about half - which
    went to replace bad GE bulbs.

    I said it before
    and I'll say it again. MARKETING !!! Brand awareness,
    market share, SWOT models, segment targeting, product
    positioning and others - that's what makes a company sell
    more. Making things better never did PHG any good....

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