I'm intrigued. Something tells me this will be a $20 stock in two years time. the revenue trends and the stock price all point to a turnaround of some kind.
But I know nothing about the sunglasses market. What is it that makes this company unique and able to grow its brands? Can you tell me why the stock performed so poorly up until now? What's different? What's the catalyst?
I am as intrigued by this stock as much as you are but I am not going to sit here and tell you why you should buy DER. That is a decision ONLY YOU can make.
My suggestion is to look back at this message board and look at what Impact500 had to say about DER. He pretty much nailed this stock right on the head. At that time I was only a casual observer looking for an entry point to get into DER.
I am really not sure why this stock traded so low as it did. Some of the reason why could have been LUX which has a huge market share over DER and some might have thought DER just could not compete, EID which was a joint venture with Prada group. At that time, I believe investors were not sure whether DER and Prada would continue with joint venture. I also believe laser surgery also had something to do with optical market since many believed if consumers were flocking to have laser surgery they would not buy eyeglasses. FWIW(I know three people who had eye laser surgery and in all three cases their eye sight was not 20/20. THEY STILL wear eyeglasses including sun glasses. I am not in the eyeglass business so please take this with a grain of salt. What I do is ask a lot of questions then do an enourmous amount of reading to determine if this investment is right for me.
I APOLOGIZE I REALLY HAVE TO RUN. Next coulple of days I will try to respond to your questions. BTW as far as uniqueness is concerned I really can't answer that question. Only thing I can say is DER has about a 10-11 PE. Not east to find a company with NO debt and a 10 PE in fashion industry.
Distinctive eyeglasses become a person's signature as surely as his hairstyle or mode of dress.
Architect Daniel Libeskind wears black-rimmed glasses, actress and screenwriter Tina Fey's specs made her look both brainy and beautiful, and actress Liv Tyler was lovely in a pair of black cat- eye glasses at the Academy Awards last month.
Sixty-six percent of the adults in America - 136 million people - wear prescription eyewear, according to the Vision Council of America, a trade group. The U.S. optical market is a $2.1 billion industry, and, with baby boomers' vision getting blurrier by the year, optical manufacturers have their sights set on fitting more of the 40-plus crowd in glasses and contacts. Boomers are building wardrobes of specs to suit their moods, and their offspring are challenging tradition.
The industry is also reaching out to young consumers who view eyewear as a way to express their personalities.
One eyeglass type that has been popular but shows no sign of abating is what's known in the industry as a three-piece drill mount, essentially rimless glasses that are held together by drill points in the temples and bridge. They tend to disappear on the face and are a top choice of baby boomers.
Renee Soltis, an optician and spokeswoman for the Vision Council of America, calls it the "rimless revolution."
Soltis says people are "way more dialed in to fashion and style today," so they want to change glasses annually and build a wardrobe of spectacles.
And they don't all have to be designer labels - there's a wide range of prices, she says. Then again, while designer glasses can seem stiff in price, "they may cost a lot less than a handbag from the same label, plus they're very visible," she says.
People are finding that they can change their moods with their glasses, says Eden Wexler, public relations director for Safilo USA, which manufactures designer eyewear lines.
"They're the most important and visible accessory you can wear," Wexler says.
The norm today is to have two, three or four pairs of glasses, Wexler says. "You might want a pair that have crystals for a black- tie function, and for day, wear red ones to work," she says.