This is a dog with fleas. It's equilibrium price, where supply meets demand, is 28.7, right where it bottomed today. If it breaks and closes below that price in the next few days, turn out the lights before you leave. Short to zero, never cover.
Look at the link below. It shows that the 200 day Moving Average provided great support twice over the past year. If this had held at 30.20, we would have had a 3rd success. But 3 times the charm was not to be.
We are now well below that 200 MAverage, with no indication of an improvement.
Remember: What is a level of support (in this case $30.20), once pierced, flip-flops and becomes your level of resistance. So even if things get better from the current 29.05, there could only be a dollar of upside...not good. Longs, that 200 day MA that was your friend last week, is now your foe.
If you don't have any Puts to insure any shares you may own, it's not too late to get some.