CNBC just did a documentary on BNNY and the power of research reports sites, and new technology being used to scan the markets via research reports. Savvy investors that follow research reports are often statistically ahead of the street by DAYS, this can often translate into millions in potential profits. They mentioned that flash market research (google them ), a site I can vouch and have personally profited over $190k net profits, is now using this technology. This could change the markets for BNNY and all public companies!
No matter how I slice it I don't see how the company can achieve the growth required to support the current valuation. The company has solid products and a great brand but paying 4.75x revenue is nuts. They are selling in multiple parts of the grocery store, but each product line is still small enough that I question whether the brand means anything to the average consumer across different product sets. Part of their growth story is that they are trying to push into the frozen aisle with their pizza but have not been able to gain significant ACV within mainstream grocery. There are lots of great tasting organic and conventional frozen pizza brands fighting tooth and nail for the same limited freezer space. How they will be able to grow in this set without paying significant slotting fees is a mystery to me. Given the run up in the price since the beginning of the year what am I missing?