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Cliffs Natural Resources Inc. Message Board

  • w999surf w999surf Aug 20, 2013 12:30 PM Flag

    Company PR

    is totally absent from the news headlines. Is there anyone manning the desk? Why the blackout?

    Someone should be there reinforcing the effect of a stronger iron ore and steel markets, maybe increase guidance.

    Could this be CLF's attempt at "Roper-Dope" and pull a knockout blow out of the bag?

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    • ucfcpa92 Sep 17, 2013 10:50 AM Flag

      The most important press release comes on a quarterly basis - its the earnings release. Most companies only put out financial information quarterly and issue press releases only for significant events. I believe that CLF falls in this category and is no different than the majority of publically traded companies.

      • 1 Reply to ucfcpa92
      • You are right for most public companies, but when a company is unjustly targeted by short sellers, a public company owes it to their shareholders to take them on. GMCR, HLF, TSLA and others have done it and currently, BRCM is attacking the shorts through PR announcements. Their are many other companies that have attacked the shorts, I am familiar with these because my investments in them.

        Taking on these shorts is very profitable for the companies as well.

    • surf, question: if you're confident in your own due diligence on the company's fundamentals and the industry fundamentals, and if you're happy with how the stock has performed over the past 6 weeks, why are you so needing a pr to "support the stock"?

      Clearly, the long-term folks who bought opportunistically in the 15's and 16's and 17's are extremely happy at this point in their long term investment, earning enormous returns in such a short period of time. The day traders or other long term holders who bought at much higher prices ($25, 30, 50...) are of course currently very upset at their returns and are desperately hoping for some sort of pr to "lift or support the stock". Which one are you?

      • 1 Reply to nvstysle
      • nv - I could certainly see where there might be "long term investors" who would be disappointed with the recent performance of CLF. Investors who did their due diligence, yet got caught in the well run short attack that has unrealistically taken CLF down from $100 to $15. There are probably even investors from just 6 mos ago that bought 11 million shares of secondary at $29 that can't believe CLF is still down this low. Apparently you feel the s/p at about half book value with I/O near $140/ton is a fair and realistic price . I guess I fall into the category that feels the "real" s/p should be much higher and set by the market - not manipulation - and would like to see the company support it's shareholders. Are you by chance short CLF?

    • so, when the price of the stock goes up 5 or 10%, the company should issue a press release as well? Goodness this sort of posting is complete nonsense

      • 2 Replies to nvstysle
      • Furthermore, I developed managed the marketing a product. I quickly realized that the best marketing was using PR in the media to get the product in front of the buyers. It is clear CLF isn't very good at this as demonstrated by the short appearance on a CNBC segment that was totally worthless for the company. With TSLA you had Musk in front of the camera at every turn. With HLF a day does not pass that Icahn isn't in the headlines. This isn't nonsense, it is what sells a company, especially when there is a story to tell.

      • Then why have a PR department? Then Dale Hemmila, Director of PR Department should look for something else to do. CLF needs to get more proactive with the stock like TSLA, HLF, GMCR...

    • Agree...but believe the Muhammed Ali expression is "rope-a-dope"....

      Sentiment: Buy

    • The company is looking for a new CEO and all the work that goes along with searching for one. I doubt a little rise in the I/O spot will soil any pants.

15.12+0.14(+0.93%)Sep 16 4:01 PMEDT

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