I'm not convinced this type of media outlet is as useful as say wsj, ny times, msnbc, Bloomberg, cnn, etc...
some outlet just get more and better eyeballs. other outlet can be grouped with spam and will probably not be seen by those who would actually be interested.
with regards to elelyso, in the short term, i just feel it's more important to focus on gaining market share and preparing a strategy for eliglustat in case it gets approved. now is not the time for pr but execution.