Easiest way to unlock shareholder value is to increase publicity
Their first big failure was listing on the NYSE.
That's where small caps go to die.
If they want to maximize shareholder value they need to move their listing to the Nasdaq and pay analysts for coverage.
With more interest in the stock, the price would be higher and management wouldn't have to sell shareholders short everytime they need to raise capital.
Look at CLDX. It was at $5 for the longest time. Now without accomplishing anything new, their company is worth $33 per share with a market cap of $3 billion. They'd only have to sell 2 million shares to raise the same amount of capital that PLX sold 12 million shares for.
Their CFO is the most incompetent imbecile in the world.