The share are up 115%+ in six months. Of course some people are "cashing out." I sold half of my position two weeks ago above $14 (I posted on the day and price). Stocks don't trade up or down in straight lines. In addition, you have some insider selling (expected). When I sold two weeks ago, I posted that I expected a pullback to about $12. I'm surprised at the strength of the stock in here. $12 is a Strong Buy. This is a billion-dollar+ franchise. No way to put a negative spin on that fact---on top of the other strong theatrical releases this year---on top of the ancillary sales coming up. Good luck.
Completely oversold on all charts on low volume. Experienced traders letting the retail guys hang themselves. We may actually trade on fundamentals now and not hype! (i.e. fundamentals suggest over $3 EPS in 2013)