Can't say that I saw BD2 as I am definitely not in the target audience. I did watch Skyfall Friday afternoon. The movie let out at 6:15PM and the theatre AND parking lot were crammed full of people in their teens and early twenties. One didn't have to guess too hard about which movie they were going to watch. It was very encouraging. BD2 was showing on 6 of the 20 screens, 4 showings per screen each day.