The studios like more competition bidding for their content. That's what exists now. Why in all heaven would they consider a model that could change that? Never!! It's a non-starter.
AAPL will change its business model and acquire a pure content provider. There is no way Cook would ever say that even if its true. If you wanted to buy all the land in a specific area would you warn the landowners or buy each parcel under a different name?
Not sure what Apple will do in terms of changing their strategy about buying content, however, we do know that they were in talks with Epix earlier this year and we have yet to here about what that was all about. Will we ever?