Recently, I've rented some Summit/Lionsgate movies that were either small box office, dissapointing box office or both.
First, I rented Arbitrage and Dredd when they were first available. I expected to like Arbitrage, and I did. I wasn't expecting to like Dredd, but I did. It might be a second rate action movie when compared to the last Batman trilogy, but I enjoyed the movie.
Tonight I was able to view Perks on it's first day of release. This is an excellent movie and my favorite of the three movies listed here.
I found reassurance in the quality of LGF's "Box office misses". LGF is building a quality library and these three movies should continually add to LGF's DVD income.
Wise choice. Dredd is more of a guy's action hero movie with plenty of violence and include's one of the more graphic scenes that I can remember. Sinister comes out Tues. and I'm looking forward to watching it. I wonder if I'll enjoy it more with LGF @ $20/sh?
Every movie and show has licensing potential in the future as part of a library - I like to consider well beyond the DVD and early release streaming. I, like most American's, am addicted to entertainment (present day story telling) and I expect about 2 movies every 2 years to be above average only. But I also like the #$%$ movies with little to offer besides a few scenes or the potential of a good story and at some point I know that I will be watching #$%$' for a dollar on the Redbox or $4 online. Curiosity gets the better of me when it comes to bad film making and how it actually has a market. Got little off the point - LGF knows that content retains it's value the further it goes down the chain- pre- Box office value, during box office, immediately after BO, HBO / Epix, Netflix, Exclusive TV rights, TV rights and sometimes spinoffs and remakes, etc. What will be exciting is when they figure out a way to suggest movies to chosen audiences/ individuals, that works- like netflix is trying, then a lot of LGF quality movies will be utilized better (higher demand). The fear net is a good start- hope to see Epix come up with a program that offers better (less complicated) categories and suggestions than netflix.
Their next movie "Snitch" with Dwayne Johnson("the Rock") should draw at least 40 mill
(Warm Bodies like money) without much in production costs.....Johnson has growing potential as an action star,(better investment than any more 65 plus "action stars" )
I agree and that is why the box office is now only a portion of the over all income from a movie. Even box office losers like The Stand will eventually make money if the movie costs are kept down. In the CC call LGF said they want to keep their part of the movie costs at an average of 13 million.