Good movie to get product placement money to help fund the movie.. Houston RB Arian Foster is an Under Armour athlete. UA might be a big supporter/sponsor of Draft Day, like what they did with Lone Survivor movie.
Good post. Yes that makes perfect sense. I just couldn't imagine a bunch of 30, 40 & 50 year-old men's reactions to a Divergent trailer! I hope Divergent continues to gain interest, but the Super Bowl just isn't a good fit.
Agree. Divergent don't need to spend money on big Super Bowl Ads. They can put the Divergent marketing money to better use. They will use social media to keep Divergent fans engaged before and during Super Bowl Sunday.
Kevin Costner is not the draw he used to be. The big companies usually concentrate on their franchise films. Believe it or not women do attend and watch football games. I was actually hoping for a new Divergent trailer. Too bad Draft Day is not being released during football season.