So they have weak hands jumping around, deciding whether to "cut bait." The pyschology of the market. Before Catching Fire came out they brought the stock is to 28ish and kept in that area for awhile and since then floating around the 30 range until now. CF was a HIT, so the big players instead of bringing the stock up it brought it down, which you would think is counter intiutive, but "they" new that. They wanted the long awaited profits , I get that, but they were playing a game anyway which is lasting until this day. Basically the stock hasn't done anything for Long holders. Now they are playing another game with Divergent. It is probably an OK movie, that book readers will like, we think. It will make money, but probably not $200M, which they knew that as well. So "they" take advantage of that and further scare the weak hands. Then the next HG movie - Mockingjay is coming out in November, which should do great, we all know that. I'm waiting for LGF stock to move up, but you got to have patience if you are Long.