"Guitar groups are on the way out…the Beatles have no future in show business."
#$%$ Rowe, head of Decca Records, 1962
Feb. 29, 1964
The Beatles must be a huge joke, a wacky gag, a gigantic put-on.
Feb. 16, 1964
Don't let the Beatles bother you. If you don't think about them, they will go away, and in a few more years they will probably be bald….
"Drinking Dom Perignon '53 above the temperature of 38 degrees" is "as bad as listening to the Beatles without earmuffs."
—James Bond, secret agent in "Goldfinger," 1964
"The noise was deafening throughout and I couldn't hear a word they sang or a note they played, just one long ear-splitting din."
—Noel Coward, British composer and playwright, summarizing a Beatles concert in 1964
"The most repulsive group of men I've ever seen."
—David Susskind, American TV host, 1965
"The Beatles are not merely awful, I would consider it sacrilegious to say anything less than that they are godawful. They are so unbelievably horrible, so appallingly unmusical, so dogmatically insensitive to the magic of the art, that they qualify as crowned heads of anti-music."
—William F. Buckley, author and commentator, 1964
"Musically, they are a near disaster; guitars slamming out a merciless beat that does away with secondary rhythms, harmony and melody. Their lyrics (punctuated by nutty shouts of "yeah, yeah, yeah!") are a catastrophe, a preposterous farrago of Valentine-card romantic sentiments."