Gainesville Fl - college town. Most of 18 and up women I talked to had no idea about movie. This is going to start with the high school girls in Gainesville who are all over the books. Spoke to theater manager and so far out of six slated showings had three sell-outs and an 80% showing. The last two in the next 45 minutes have sold 60% each with people still in line. Manager thinks those last two will be 80% or better. Info done over the phone. Tomorrow I am going to personally eyeball the lines and get tickets for the last show if possible. Was told capacity of each theater either 150 or 200.
Note: just checked the last two shows. One sell-out total now four and the last one was over 80%. Guess word of mouth and those who could not go on a Thursday night will be the tell for the weekend.