From the Mar 17 Sports Business Journal - "With a production budget of $20 million, modest by today’s Hollywood standards, “Draft Day” does not have to be a “Frozen”-caliber smash ($1 billion-plus worldwide at the box office) to be deemed financially successful"
China’s box office continued its relentless rise in the first quarter of 2014, expanding 30 percent to more than $1.08 billion (6.7 billion yuan) -- meaning first quarter revenues for 2014 have already exceeded the country's full-year total for 2009.
Entgroup predicts full-year 2014 box office will reach $4.64 billion (28.8 billion yuan) in the world's second largest movie market, with 23 percent of that target met in the first quarter. China’s box office sales grew 27 percent last year to $3.6 billion.
In the first quarter, there were 325 cinemas built, for a total of 1,609 screens, which means an average of 18 new screens went up per day. The total number of screens in China now is 20,007, which is more than half the nearly 40,000 in the United States.
Breaking down the figures, box office increased 51 percent in February, when the Chinese New Year market gives a lift to box office. In January and March the increase was 14 percent and 15 percent, respectively
“100 YEARS OF WRIGLEY FIELD” (MLB Productions/LionsGate): The title tells all in this sports documentary ($19.98 retail) saluting the long-time home of the long-suffering Chicago Cubs, featuring Ernie Banks, Ferguson Jenkins, Billy Williams and other superstars.
“TERRY FATOR: LIVE IN CONCERT” (LionsGate): The title tells all in this DVD concert documentary ($14.98 retail) featuring the popular, multi-talented comedian, singer, ventriloquist and “America’s Got Talent” champ in his comedy act at The Mirage Hotel in Las Vegas.
WINGS (LionsGate): In the tradition of Planes, and not to be confused with the first film to win the Best Picture Oscar, comes this G-rated animated feature boasting the voice talents of Josh Duhamel, Hilary Duff, Tom Skerritt, Rob Schneider and Jesse McCartney. The DVD retails for $14.98. !
I don't remember anyone saying the market would be happy just that if it only broke even then it would be a non-factor while you were implying it would be very bad if it broke even. Of course that was before the stock cratered on a profitable Divergent so maybe you were right. We will have to see. I think the main concern about the budget is that it doesn't cause a big loss. I would only be repeating you with no facts but didn't you say the budget was under $30 million?