SANTA MONICA, Calif. and VANCOUVER, April 30, 2014 /PRNewswire/ -- In a move to continue expanding its content into new lines of business, Lionsgate(LGF) , the premier next generation global content leader, has named renowned games and digital media entrepreneur Peter Levin to be President of Interactive Ventures and Games, the Company announced today. Mr. Levin will report to Lionsgate Chief Executive Officer Jon Feltheimer with dotted line reporting to Lionsgate Chief Financial Officer Jimmy Barge for all digital investments.
Mr. Levin will be responsible for expanding Lionsgate's content creation into video games and other interactive ventures, including incubation of new properties, investment in existing games and digital media vehicles and leveraging Lionsgate's franchises and other branded properties into the gaming space.
Mr. Levin most recently served as CEO and Co-Founder of Nerdist Industries, a multiplatform creator of digital content including a premium content YouTube channel, a news division, a sizable social media footprint and a network of podcasts. Previously, as executive advisor to Japanese media juggernaut Yoshimoto Kogyo, MAG Interactive, digital comic and graphic novel platform comiXology and Rovio Entertainment, Levin has been associated with some of the most valuable game franchises in the world, including Angry Birds.
"Peter is a perfect fit for our entrepreneurial culture, and he is ideally qualified to lead the continued growth of our content business into the video game space and other interactive digital ventures," said Lionsgate Chief Executive Officer Jon Feltheimer. "Gaming has become one of the most explosive growth areas of the content business, and Peter's mandate will be to build a portfolio of premium digital properties as we expand our leadership in films and television programming into digital content as well."
The Company noted that consumer spending on mobile and social games increased by 130% last year.
September 15, 2014 12:20 PM
SAN FRANCISCO — People might know Lionsgate for its movies and television shows. But by building on the success of titles based on its franchises, like The Hunger Games, Lionsgate intends to go much deeper into the game business.
“We’re looking at our games business as the third leg of the stool,” Peter Levin, Lionsgate’s president of interactive ventures and games, said today at the GamesBeat 2014 conference in San Francisco.
For proof, recall Lionsgate’s investment in Next Games, a mobile game development shop based in Helsinki, Finland. And this isn’t the first time Kabam has worked on a movie license: The mobile game company created The Hobbit: Kingdoms of Middle-Earth for iOS and Android mobile devices.
Clearly, Lionsgate is keen to encourage the development of great games. Lionsgate has made movie writers and production companies available to the game developers with which it has partnered, said Chris Petrovic, the head of corporate development at Kabam. This is especially important as games based on films have left the traditional home game consoles for mobile devices.
Mobile devices in particular have become a larger part of content houses lately, and these are not merely marketing tools — the games can help reach global audiences. Widely used mobile operating systems could become a bigger platform in the future alongside gaming consoles.
And Lionsgate intends to play there.
“Long term, we would like to see games when applicable be a part of our roadmap of all IP,” Levin said.
In the next year, consumers could expect a half-dozen games come out with Lionsgate’s participation, he said.
Alibaba is fiercely into expanding into mobile games. Lucky they have a partner like LGF to offer some franchise games to its customers. Here is an article detailing its increasing appetite for gaming strategy:
Some more from the article:
Kabam, whose shareholders include Time Warner Inc. TWX +0.07% 's Warner Bros. and MGM Holdings Inc., is known for movie tie-in games. Early next year, Kabam will start distributing a mobile-game spinoff of Warner Bros.' Hobbit series in China through Alibaba's mobile apps. When the latest film in the Hobbit series, "The Hobbit: The Battle of the Five Armies," hits theaters in China, people can play the game and also buy movie tickets on Alibaba's mobile apps, Mr. Chou said.Alibaba and Kabam have also discussed plans to distribute Kabam games through UCWeb Inc., a Chinese company Alibaba took full control of in June. UCWeb, which runs one of the major mobile-game platforms in China, will be a significant driver of Alibaba's game business, analysts say.
WHY IS THERE NO MENTION OF MJ GAME DUE OUT IN NOVEMBER THIS YEAR. ARE THEY IN A QUIET PERIOD WITH LGF IN LIGHT OF THEIR RECENT PARTNERSHIP WITH LGEW?
From the article in the last post:
China already has more than 350 million mobile gamers—more than those in the U.S. and Japan combined, according to research firm Newzoo. The firm expects China's mobile-game revenue to nearly triple to $6.6 billion in 2016 from $2.28 billion last year, overtaking the U.S. and Japan as the world's largest market. Newzoo projects U.S. revenue in 2016 to reach $6.4 billion and Japan revenue to hit $6.1 billion.
Restaurants now want to capitalize on this gaming sensation:
Buffalo Wild Wings® Launches GameBreak™, Feature-Rich Multi-Platform Fantasy Sports and Competitive Gaming ExperienceGameBreak is available at all U.S. Buffalo Wild Wings locations, on the web and via an app for Android and Apple iOS devices
BUSINESS WIRE 10:00 AM ET 9/2/2014
MINNEAPOLIS--(BUSINESS WIRE)-- Today, Buffalo Wild Wings®, Inc. announced it is launching GameBreak™, a single sign-on, multi-platform gaming experience allowing consumers to play a wide range of fantasy-style and competitive sports games in restaurant (via tablet), online and on a mobile app for Android and iOS devices. The company is offering weekly prizes and season-long prize packs to winners, in addition to a $10,000 “Ultimate VIP Ticket Experience” for one winner.
GameBreak allows guests to compete when and where they want, through daily and season-long games, special event competitions and exclusive games that interact with live sporting events. At launch, GameBreak offers three games, with additional games tied to different sports and sporting events slated to be rolled out in the coming months.
“Launching GameBreak is another way Buffalo Wild Wings(BWLD) is creating the ultimate social experience for our sports fans,” said Sally Smith, CEO and president, Buffalo Wild Wings(BWLD). “GameBreak elevates the sports experience, making it more interactive and immersing guests into the action. It also supports our strategy and helps extend the Buffalo Wild Wings(BWLD) experience beyond the restaurant to further differentiate ourselves in the marketplace and strengthen guest loyalty.”
Users can earn points each time they play to win weekly and season-long prizes based on their performance against an ongoing leaderboard. In addition, GameBreak serves as a destination for guests to access sports content, track their performance, share game play information through social media and create leagues to challenge their friends.
“Buffalo Wild Wings is known for providing the ultimate sports-viewing atmosphere, and we believe with this new gaming platform we can extend the experience beyond the restaurant and reach our guests wherever they want to compete,” stated Ben Nelsen, vice president of guest experience and innovation, Buffalo Wild Wings(BWLD). “Guests can play in the restaurant, but can also access our games via the web and through the GameBreak app on their smart phones.”
The three featured launch games are:
GameBreak Live – an exclusive in-restaurant game testing sports knowledge by offering up questions on live sporting events in real-time;
Pro-Football Salary Cap Challenge – a fantasy football-style weekly game where users are challenged to create a roster of eight pro-football players within a predetermined virtual budget, and;
Pro-Football Pick’em Challenge – a traditional pick’em game designed to test a user’s skill in correctly selecting the winner of each pro-football weekly match-up.
Guests are playing for a chance to win weekly prizes including Buffalo Wild Wings(BWLD) gift cards for the top scorers (up to $50 in value), with thousands of prizes awarded throughout the football season. In addition, two season-long prize packs valued at $2,000 will be awarded to players who stay on top of the leader board. For the GameBreak Live game, at the end of the season, one guest could win the “Ultimate VIP Season Ticket Experience” for the football team of their choice. The $10,000 prize pack includes two premium seats to every home game, B-Dubs® gift cards and perks for pre-game tablegating, game day swag or an in-stadium experience or other exclusive perks depending on the team.
I think LGF has plans to monetize the 7Million + subscribers of RocketJump to launch it gaming venture. This is a blurb from the April Press Release regarding partnership:
RocketJump has amassed a catalogue of hundreds of original action, comedy and family oriented videos that have gained over 1 billion views across their 7 million subscribers on YouTube alone. In addition to Hollywood-quality VFX laden shorts and web series, RocketJump is expanding their business into new forms of media including comics, games, podcasts and more feature length offerings.
I like this news. It sounds like LGF is adding on profit segments to produce steady revenues to offset ups and downs of Box Office similar to Disney (merchandising, games, amusement parks, etc). This is an experienced exec that was hired to drive this new profit center.