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Acura Pharmaceuticals, Inc. Message Board

  • cincyreds57 cincyreds57 Jun 18, 2013 11:52 AM Flag

    CVS and Nexafed

    My local CVS carries ZyrtexD, no Nexafed. Z is available behind the counter with the others, yet I noticed a large counter display at the check out. Why would they not carry Nexafed. Any thoughts as to why Nexafed is not being carried at a large pharmacy.

    PS Not a basher, just an honest question.

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    • There is apparently no marketing strategy to "push" at this point. The emphasis has been on selling pharmacists and the chains to stock. The end-user has seen little to prompt a request for Nexafed and unlike the competition, there is virtually no brand recognition. I have noticed Zyrtex and others with POP displays at Kroger, CVS, etc. Also, a brand selection board at the top shelf, which looks to be printed by one of the pharmas, lists the product selection available from the pharmacist, sans Nexafed of course.

      Sentiment: Strong Buy

    • My local Kroger has Nexafed. If you go to the Nexafed web site, for 'find Nexafed' you will see about 10 Krogers in the Cincinnati area, listed as carrying it.

      also, called my local CVS store in Cincinnait OH, and they do carry it.

      do you listen to Marty and Cowboy?

 
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