"Intel does not believe that MRAM will ever be introduced into the mobile-systems market, because of the relatively high write currents required to flip the magnetic tunnel junction, he added. And while FRAM is a low-power technology, the cell size may not be very scalable, as with flash. Since Intel already has a major business in flash, it does not need FRAM as well, Lai noted."
Give me a break, would you expect any other statement from Intel. How about: "Intel believes it will lose a major market share due to the development of MRAM. We are not concerned. Intel is not interested in this awesome technology we have too much invested in the infrastructure for the chips we produce now. Therer is no turning back now. Its too late to start over and we will be damned before we pay royalties for IP. Besides we beleive everyone will buy our chips anyway. We are Intel, our customers buy what we tell them to buy, you cant do anything about it" Did't you learn from AMD. No other chips work except ours!"