"So? Get on a board, get a lot of stock, and then sell it when you want for whatever reason you want"
That money was made by inflating the price of the stock through deception. They indicated that there was a business deal in place which to this date has not occurred. They then have people come on this board and others making claims about the performance of the company which are also completely untrue.
He did not "get on a board" and help the company perform better so that the shareholders of the company saw a profit. He sat on the board, did nothing and sold in to what he probably knew was false information. Scummy.