Any member know why buying this Company brings added value to MM ? I read the update but was Metaresolver just a small 2 person Company ? I only see 2 peoples names mentioned in the article. Am I missing something special about this ?? I am Long MM and I am just wondering
The founders and management at Metaresolver pioneered the mobile media and audience measurement sectors. Metaresolver boasts a team with a combined 80 years in the mobile marketing sector, and 8 exits over the past 4 years.
Metaresolver is a mobile demand side platform which means MM now has the ability to purchase ad inventory across multiple exchanges/networks on behalf of their advertisers. Before they were just an ad network and limited to running ads within the MM network.