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Millennial Media Inc. (MM) Message Board

  • mikemint1 mikemint1 Jul 18, 2013 10:24 AM Flag

    Yahoo Buys Admovate for Mobile Ads

    Internet stalwart and notable portal Yahoo has announced its acquisition of Admovate, a mobile advertising system that features the kind of personalization capabilities Yahoo might find helpful to better target its campaigns.

    Admovate to Complement Yahoo Genome + Right Media
    Yahoo has moved in on Admovate to help bolster its already in place ad systems like Genome and Right Media. Yahoo uses Genome to sell consumer data to advertisers so they can find the right buying audience mix. Right Media is what Yahoo offers for putting together campaigns, serving ads, analytics and as a hub to help agencies find even more clients.

    Yahoo launched Genome in 2012, even before Marissa Mayer took over as CEO, so much of the company's advertising strategy seems to have already been in place. Genome uses Yahoo's in house data, and allows marketers to have access to ad inventory from AOL, Microsoft and comScore as well.

 
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