Nothing other than the fact that GOOGLE, FB, Twitter and every other major platform keep acquiring mobile ad tech companies to fill in the technology gaps, are introducing new products daily aimed directly at capturing more brand marketing dollars and other competing mobile ad brand / tech companies , I.e FUEL, seem to have built a better mouse trap for capturing the shrinking 3rd party mobile ad dollars that MM seems to be now competing for. MM on the other hand is trying to quickly plug gaps in their service offering through acquisition, JUMPTAP, and partnerships, hip cricket, and until they can show that they can integrate these pieces into a winning strategy that delivers revenue growth and operating income it will remain on the sidelines. The mobile industry is shifting quickly and dramatically and the big boys are starting to figure it out which will only make it harder for MM to compete.They lack scale, they lack resources and eventually they will lack access to inventory as the major platforms shut them out and the best they can hope for is to get bought out or risk being left behind IMHO. Not sure they can build a sustainable business as an " independent " as the world consolidates around them and the key global players build their own mobile monetization plans that they have no plans on sharing. Next couple of quarters will tell the story.
Well stated. PP likes to claim that the independent model has value by virtue of inventory providers not wanting to be locked in to a platform ... I question that proposition. If the big platforms pay well enough, Inventory providers will go to them. Locked-in and profitable is better than not locked in but not having profit opportunities.