Elong is under major transformation to mobile but how could you assume that mobile users are more loyal than PC users?
Website traffic is dropping dramatically, growth rate is dropping as well, competition is heating up.
Elong management was not capable to make profit on either traditional call center or online booking on PC. Now they are switching to mobile platform, would this popular strategy make them the leader of the market? CTRP now has 35% booking from mobile platform. Elong is clearly far behind even on mobile.
The key problem of Elong management is that they don't know how to build customer loyalty.
Ever lasting coupon code program is not going to do that.