Good question. I bought ZOOM based on the the news. At 2 times earnings it is way undervalued. ZOOM is partly owned by the gov. through Tianjin. SPRD has been visited by Hu Tao. The shorts in the U.S. cannot distinguish between the hoard of frauds in China and they real companies like SPRD and ZOOM. As Zoom is a handset maker, i assume they can cooperate on the sales side to large customers. I can't imagine SPRD wants to do their own phones, but you never know.
I look at it as a play on mobile handsets. If you keep putting out cheaper and cheaper chips, which Spreadtrum has been able to do better than anyone, blowing away the competition, you run the risk of shrinking margins in the long run. If you can start selling actual handsets, then you can increase your margins....these seems like a logical conclusion a few years down the road, which most companies dont realize until its too late. Leo Li has been a few steps ahead since he's taken over SPRD.