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Angie's List, Inc. Message Board

  • flankenking flankenking Dec 9, 2012 4:12 PM Flag

    Targeting is the MAGIC WORD of Mobile Search

    and Local Corp is the clear leader in this direction.

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    • Each site is expected to include educational articles and other content about specific topics, the ability to request and receive a quote from licensed industry professionals by completing a brief form, and a directory that enables consumers to search for and locate service providers in their local area, including contact information and, where available, user ratings and reviews.
      .
      The First New Vertical Site: InsuranceLow is a comprehensive car insurance site designed to help serve you with making the best choice you can in picking the most affordable insurance solution that fits your needs. The more you know, the better you are to find the right type of car insurance coverage for you and your family. We thank you for visiting InsuranceLow and wish you the best of luck in picking the best car insurance solution for you!

    • •The ‘Soccer Mom’ demo
      »Aged between 25-45 with one or more child at home
      »Controls significant portion of the household spend
      »Typically spends 80% of that money within 20 miles of home

      •89% of in-store purchasers in key categories have conducted online research**

      •82% of people visiting local search sites follow-up with offline action (store visit/call)**

      •Soccer mom + local + commercial = ad sponsors
      »~70% of revenue is CPC; 20% subscriptions; 10% display

      •57% of Local.Corp's flagship-site and 80% of Spreebird traffic is this demo

    • Led by mobile search, local digital advertising is likely to grow over 13 percent in 2012 and will soon make up 25 percent or more of the local ad market. The forecast, completed by BIA/Kelsey, pegs mobile search growth at an astounding 77.2 percent, followed by online video at 51.6 percent and social media growth at 26.3 percent.

      Pay-per-click rates for local versus national keyword terms

      Search Term Click Bids* Premium

      Plumber $9.55 282%
      Plumber Los Angeles $26.91

      Credit Union $0.91 235%
      Seattle Credit Union $2.14

      Restaurant $1.39 139%
      San Francisco Restaurant $1.93

      Moving Company $10.82 114%
      Denver Moving Company $12.38

      Wedding Florist $1.92 147%
      Orlando Wedding Florist $2.82

      Hotel $1.80 200%
      New York City Hotel $3

 
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