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Angie's List, Inc. Message Board

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  • flankenking flankenking Dec 10, 2012 2:19 AM Flag

    Targeting is the MAGIC WORD of Mobile Search

    •The ‘Soccer Mom’ demo
    »Aged between 25-45 with one or more child at home
    »Controls significant portion of the household spend
    »Typically spends 80% of that money within 20 miles of home

    •89% of in-store purchasers in key categories have conducted online research**

    •82% of people visiting local search sites follow-up with offline action (store visit/call)**

    •Soccer mom + local + commercial = ad sponsors
    »~70% of revenue is CPC; 20% subscriptions; 10% display

    •57% of Local.Corp's flagship-site and 80% of Spreebird traffic is this demo

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