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Angie's List, Inc. Message Board

  • flankenking flankenking Feb 1, 2013 4:27 AM Flag

    IP & Technology of Local Corp - Compare with Yelp or Aniges List or Foursquare or Groupon, which are only marketing-hyp's and hurt patents of Local Corp

    • Proprietary platform and know-how:

    » Real time business, product and services data integration

    » Large scale local/commercial content production and syndication

    » Very large scale CPC ad-serving and distribution

    » Web indexing and local search relevance

    » Very large scale SEO, SEM campaign expertise

    » Local display ad production and syndication

    » Web hosting and local/commercial domain name acquisition

    • 11 patents issued, 9 pending

    » Key patents

    – Local web indexing (for indexing local web sites across the web)

    – Pay per call for local and commercial searches via a mobile device (multiple patents)
    • The billion dollar industry question: How do we monetize mobile?

    – Dynamic cascading menu search (for product search on tablets and smart phones)

    – Bulk domain registration and content management (for very large scale SEO

    Sentiment: Strong Buy

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    • of Local Corp. This is a divergenxe with a factor of 169 (8.9 * 19) - and such a divergence will never lastening.

      And net loss and EBITDA of the competitor Angies List is about 40% of the revenues
      "Third quarter 2012 total revenue was $42.0 million, an increase of 75% from $24.0 million in the prior year period. Service provider revenue was the largest component of total revenue at $29.3 million and the fastest growing with a 96% growth rate. Marketing expense was up 39%, or $7.3 million, over the prior year period. Net loss was $18.5 million, with selling expense of $16.2 million and marketing expense of $26.1 million, compared to a net loss of $17.4 million with selling expense of $8.7 million and marketing expense of $18.8 million in the prior year period. Adjusted EBITDA, a non-GAAP financial measure, was a loss of $16.5 million, compared to a loss of $13.9 million in the prior year period."

      Sentiment: Strong Buy

    • Our award-winning, proprietary technology platform, powered by Octane360, and our Keyword DNA™, focus on bringing you results through a combination of unique content, technical optimization and analytics.

      • Proprietary, patent-pending inbound marketing platform, Octane360 outsmarts the competition to deliver organic, first-page ranking on the major search engines

      • Proprietary local search technology with Keyword DNA™ puts your business in the right place in front of the right audience

      For more than 10 years, we have helped hundreds of thousands of local business connect with online customers on local.c.. and Spreebird. We have what it takes to help you win more business.

      We are committed to getting your business found online and winning you more local customers. And the people who make that happen are the best in the business. They have years of online experience, a deep understanding of local markets, certification in all the key areas—SEO, website design, social media, advertising campaigns, and more—plus specialized knowledge of business categories from plumbing and dry cleaning to auto repair and catering. Our online certified experts are both the commander and mission specialist of your campaign. With a strong local focus, they identify the key components that will get you found online—then optimize and implement the strategy. To ensure you get the best return for your money, they continually monitor and fine-tune your campaign and send you frequent tracking reports.

      Our technology platform manages your online marketing from start to finish.

      First important point: Our inbound marketing and ad management platform publishes your search and display ads, social media and web content, and directory listings.

      Second important point: Our proprietary technology ensure your business is in the right place locally and seen by the right target customers. We want to generate results, including calls, leads, impressions, visits and followers for your company.

      Third important point: Our team leverages our technology to track, refine and optimize your results. We apply local marketing campaigns to get you better performance from your budget.

5.25+0.27(+5.42%)Oct 2 4:00 PMEDT