Angie makes a list and charges members to see it and then charges vendors to "advertise" on the list. The list costs more money to produce and to advertise than it generates in membership and advertising. The list has never generated positive net cash flow. The list generated GAAP net income for one quarter and caused the price of the ANGI shares to go up. The people that make the list are selling shares in the company they founded. The list will soon need more cash and the people who just sold shares will tell people that it is good for them to buy more shares.