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Angie's List, Inc. Message Board

  • oldgirl.investor oldgirl.investor Jul 31, 2013 10:33 PM Flag

    ANGI should let reviews be accessed without payment, registration

    While okay to have only paid members post reviews (brings transparency to the system, just like facebook, which doesn't let you use fake or anon names), they are killing off serious traffic by requiring registration and payment to even read the reviews.
    I think the search engine traffic itself will be so big, they could compete better with Yelp.
    They dont have anything to lose because it is not like the payers feel they are some exclusive club or anything (Angi thinks this way, strangely)..but they will garner loads of traffic. Let them come and browse for free..then if they want they can become members to get special offers, etc. instead of publicizing that they charge for viewing the reviews, which sounds really stupid.

    members are paying because they like the quality of the reviews and angi is a more transparent, open and honest interface than yelp because of real identitites. They are not paying to read the reviews or to become a part of some stupid exclusive club.

    Angi and W have it all wrong there. They know something is working, people are paying-but they shouldnt tout it as a pay site to read reviews, which it is are everywhere on Yelp, google, etc...

    often time execs have no clue why their companies are doing well, and also why they are not doing well, obviously.


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