Well, for one, this business model and its actual service is one of the most brilliant ideas of all time. Think about it. If you need an electrician, but are too stupid to find out about one for yourself go to Angi's list! In fact with all the free social devices available, Angi's is smart by charging you for what you could easily get off Yelp , FB etc etc. So Angi is WAY ahead of the game.