It should only be a matter of time before they go to the market to continue propping this up. They are bleeding cash and all the TV advertising in an attempt to gain market share is not gonna help. JMOA
They'll announce something diff, some diff market / strategy, something big, allegedly big, so they can pitch the next round of funding to investors. They're not stupid.
Sentiment: Strong Sell
I was thinking the catalyst would have been the "upgrades" last week. I was waiting for th eshoe to drop this week.