Turkey is a good market for long-term growth (I used to live there). They produce primarily for domestic consumption and do not export raw materials. Their biggest exports are agriculture (inc. agro-industrial products), clothing/textiles, and office equipment (and industrial workers; there are huge Turkish populations in Germany and Netherlands). The government is top heavy in terms of bureaucracy but that allows stability and predictability. The private sector is well entrenched and the ruling party strongly supports business. High inflation of the past has been reduced to manageable proportions. I think it's a very good environment for a long-term investment (5 years or more). However, people who expect to get rich quick by investing in TUR may be disappointed because of the potential for political volatility (a long history which I won't go into). If you can stand high volatility in the price of the ETF, then this is a good investment.