New PR: Spindle Will Leverage Yowza!! Brand for Its New Comprehensive Mobile Commerce Offerings
Innovative Provider Plans to Release Visionary Mobile Marketing and SaaS Point of Sale (POS) Solutions Under the Yowza!! Banner
SCOTTSDALE, AZ--(Marketwired - Mar 26, 2014) - Spindle, Inc., (OTCQB: SPDL), a leading provider of mobile commerce solutions, announced that it will use the Yowza!! brand as it rolls out its next-generation integrated mobile commerce offerings, which the company plans to release in stages, beginning in the next 30 days. The new solutions are expected to have a number of industry-leading features, such as integrated consumer-facing mobile marketing and payments functionalities for iOS and Android users, as well as a number of merchant-facing point-of-sale features.
"The Yowza!! brand reflects Spindle's commitment to bring the next wave of mobile commerce services to businesses and consumers," said Michael Stevens, executive vice president of marketing and innovation at Spindle. "As mobile commerce providers, we are always looking for fresh opportunities to help businesses and people engage, interact and transact solely on mobile devices. The introduction of the Yowza!! label reinforces Spindle's ability to transform the merchant-consumer experience through some very unique capabilities we've developed that we believe will reshape the market for years to come."
The Yowza!! platform will offer a variety of benefits for both merchants and consumers, including timely and relevant mobile offers based on the buyer's location and preferences. The combined offerings will also integrate a robust mobile wallet, creating a personalized discovery-to-transaction purchase experience for consumers. As part of the transition, the company will unveil a new Yowza!! logo and is preparing new national and regional go-to-market strategies to leverage the new brand across various industries and geographies.
I don't know the answer to that question, but will see if I can't look into it. As company's like both those mentioned, amongst literally hundreds of others like them, try to leverage mPOS solutions, it becomes increasing likely that anyone of them simply buys a company and PSP like Spindle. Again, what Jim Cramer described the other day, was literally Spindle to a T.
"Imagine a company with an offering that allows you to do mobile payments in advance of entry into the store while offering you all sorts of loyalty deals and comforts -- a turnkey system that can be integrated on pretty much every platform that's secure and steadfast. If that company were to come public right now, I bet it would have an instant valuation of at least $10 billion -- if it could go public.
I just don't think it would be given that opportunity. It would more than likely be acquired by another company, such as Facebook (FB) or Google (GOOG), and it would be integrated into a handheld strategy as, of course, everything is in your phone. It would be the holy grail operating system that could be used for everything from restaurants and retailers to purchases online. It could, if you designed it right, eliminate the anti-competitive middlemen that are Visa (V) and MasterCard (MA). It could be a boon, therefore, to the consumer and the retailer.
I could see a bidding war between Google and Facebook and perhaps even a newly aggressive Microsoft (MSFT) (which is not an oxymoron -- give me a break). Then we'd see a hand-and-glove transition that would be adopted by all those who want to do business with people who are in a position to take a consumer's cash. Who knows? Maybe the company would be so compelling that even Apple (AAPL) would buy it, perhaps, instead of its own stock, because it would be able to augment growth. "
The introduction of the Yowza!! label reinforces Spindle's ability to transform the merchant-consumer experience through some very unique capabilities we've developed that we believe will reshape the market for years to come."
Spindle acquired mobile marketing company Yowza!! in January, 2014. Once it's launched, Yowza!! will connect a community with 95,000 merchant outlets with the nearly two million consumers who have downloaded the app across the country.