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McDonald's Corp. Message Board

  • goodfacts2 goodfacts2 Dec 28, 2003 8:23 PM Flag

    McDonalds Statement

    Because many have asked what we are seeing thus far at our restaurants, we
    can report that as of today, December 27th, there has been no impact on sales.
    Of course we've been watching not just the volume of our sales but the
    specific McDonald's products being sold and we've noticed no reduction in the
    beef product being purchased. We continue to monitor the situation closely.

    Walt Riker
    Vice President
    McDonald's Corporate Communications & Media Relations

    For those covering the BSE story, we appreciate that many of the aspects
    of this beef supply issue are complex and technical.
    Therefore, we want to provide you with some background information
    regarding McDonald's longtime beef safety standards. McDonald's supply chain
    management, based on decades of experience, deep global resources, and
    industry-leading compliance and safety standards, continues to provide
    leadership at every level of our food supply chain.

    While the situation in Washington state has no connection whatsoever to
    McDonald's or its suppliers, we understand your interest in this developing
    news story, and we want to outline McDonald's long-time practices that
    continue to ensure the safety of our products.
    These are long-standing, rigorous policies that our suppliers are required
    to follow. These policies meet, or exceed all government requirements, and
    have been reviewed by our International Scientific Advisory Council on BSE,
    made up of renowned experts in this field. They provide guidance on industry
    practices and McDonald's system initiatives.

    McDonald's Beef Safety Fact Sheet

    1. McDonald's Prohibits Specific Risk Materials (SRM): McDonald's has
    long-standing, rigorous controls for our suppliers that require the
    strict segregation of all Specific Risk Materials (SRM) in the
    production plants where we do business. McDonald's has never allowed
    the use of SRMs.

    2. McDonald's Prohibits the Use of AMR (Advanced Meat Recovery):
    McDonald's has never permitted the use of AMR in our beef supply
    system, and never will.

    3. McDonald's Prohibits "Downers": McDonald's does not allow the use of
    "downer" cattle.

    4. McDonald's Demands Feed Grain Certification for All Suppliers:
    In 2001, McDonald's created and implemented a stringent feed grain
    certification program that requires signed affidavits from our
    suppliers that verify that their animals have been fed in 100%
    compliance with federal guidelines. This requirement ensures that
    cattle in McDonald's supply chain are fed with only safe and wholesome
    feed -- in compliance with the feed ban implemented in 1997 by the
    USDA.

    5. McDonald's Requires Independent Audits for All Supplier Facilities:
    McDonald's conducts regular, independent, third-party audits of
    McDonald's supplier facilities, including unannounced audits. These
    comprehensive audits safeguard that the strict policies above have
    been adhered to throughout the supply chain process.

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