S-P-L-I-T ... it is coming my guess is in days !
Will reach $ 84 first and split 2 for 1 ---will trade at $ 44 days after because there will be a dividend increase + MCD will buyback more shares for elimination !!
Institutions hold about 72% of the MCD shares (last valuation per Yahoo). This group (of investors) is much less sensitive to price levels (high or low) than individuals, who prefer more shares at lower price than fewer shares at a higher price. So there would be no clamoring by the majority for splits.
MCD's performance is not dependent upon the relative share price level, but rather on growth, consistent performance, and of course bottom-line results of the operations.
So if the posters are motivated by seeing more shares, albeit with the same total value, then let them hope for a split -- no harm, no foul.
splitting an $80 stock is useless. you said "make it more appealing to new investors who maybe can't afford the higher price" -- just buy less shares at a higher price/shr. Now, in the case of GOOG or BRK.B, then yes, makes sense, but splitting an $80 stock would not make it more appealing... it would only make it more appealing to an investor that does not understand the impact of a split or that the price/shr of a stock in itself does not indicate the valuation of the stock.
its split: Oct 7, 1982 [3:2], Sep 25, 1984 [3:2], Jun 26, 1986 [3:2], Jun 23, 1987 [3:2], Jun 19, 1989 [2:1], Jun 27, 1994 [2:1], Mar 8, 1999 [2:1] So yes.. it will split. It doesn;t do all of these splitting then suddenly stop doing so.
Also if you sell covered calls you can sell twice as many contracts. and if you only have 50 shares, then after a split you would have enough for 1 covered call contract that you did not have before the split.